Trademark Law: Protection, Enforcement, and Licensing

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Aspen Publishers Online, 1999 - Law
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This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption
-- trademark registration
-- trade dress; conducting due diligence
-- fair use of the trademarks of others
-- enforcement letters
-- and more.

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Page iv - Publishers, we have already recorded your subscription for this update service. If, however, you purchased this product from a bookstore and wish to receive future updates and revised or related volumes billed separately with a 30-day examination review...
Page 8-41 - Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact...

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