Internet, Mail, and Mixed-Mode Surveys: The Tailored Design MethodNow thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys. |
Contents
Customer Feedback Surveys and Alternative | 353 |
Effects of Sponsorship and the Data Collection | 381 |
Surveying Businesses and Other Establishments | 402 |
Copyright | |
3 other sections not shown
Common terms and phrases
access code addition answer spaces asked Clarkston closed-ended cognitive interviews communication complete the survey conducted costs coverage data collection developed Dillman discussed in Chapter e-mail effects electronic encourage envelope establishment surveys evaluate example Figure follow-up format Guideline help respondents households implementation important improve response rates incentives included increase individual Institutional Review Board instructions interactive voice response Internet panels letter Lewiston mail surveys methods mixed-mode surveys multiple nonresponse error ordinal scale organizations paper questionnaires percentage points person postal mail postcard prenotice presented problems procedures ques question stem recency effects reported response options sampling error scale screen selected sent social exchange specific survey design survey modes survey questions surveyors tailored design telephone surveys tion topic types U.S. Census Bureau U.S. Postal Service visual design Washington State University web surveys words