Planet Google: One Company's Audacious Plan to Organize Everything We Know

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Free Press, 2008 - Business & Economics - 275 pages
10 Reviews
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?--From publisher description.

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LibraryThing Review

User Review  - deldevries - LibraryThing

Interesting history of Google with details that cover how using data and algorithms has allowed their services to scale (and scale and scale!) as the Internet grew. There was 1 sentence about Cornell ... Read full review

LibraryThing Review

User Review  - vpfluke - LibraryThing

This is a pretty good book to read about the rise of Google to dominance in many areas of the field of information science today. This book takes you through the stories of Sergey Brin and Larry Page ... Read full review

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About the author (2008)

Randall E. Stross teaches in the School of Business, San Jose State University.

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