After a California Earthquake: Attitude and Behavior Change

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University of Chicago Press, Apr 15, 1992 - Business & Economics - 130 pages
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Shortly before the Loma Prieta earthquake devastated areas of Northern California in 1989, Risa Palm and her associates had surveyed 2,500 homeowners in the area about their perception of risk from earthquakes. After the quake they surveyed the homeowners again and found that their perception of risk had increased but that most respondents were fatalistic and continued to ignore self-protective measures; those who personally experienced damage were more likely to buy insurance. A rare opportunity to analyze behavior change directly before and after a natural disaster, this survey has implications for policy makers, insurance officials, and those concerned with risk management.
 

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Contents

Earthquake Hazards and Preparedness
1
Economic Exposure to Earthquake Risk
2
Mitigation Measures
5
Judgment and Risk Behavior
7
Summary
10
Earthquake Insurance
11
Earthquake Insurance Purchase Decision
17
Summary
19
Experience with the Loma Prieta Earthquake
63
Other Mitigation Activities
65
Reasons for Not Purchasing Insurance
66
Attitudes toward Future Earthquakes
67
Summary
69
Changes and Stability in Attitudes and Behavior The Individual
71
Behavior and Attitude Change
72
1989 to 1990
82

Property in California
21
Property Values
25
Summary
29
Results of the PreLoma Prieta Study
31
Unanswered Questions
40
Insurance Purchase and Risk The Development of Research Hypotheses
41
Research Hypotheses
48
Summary
49
Study Design
51
Research Questions
54
Study Design
55
The Advisory Committee
58
Summary
60
After the Earthquake Changes in Attitudes and Behavior
61
General Patterns
62
Summary
88
Locational Analysis
89
Geographic Knowledge
90
Damage Experience and Geographic Knowledge
95
Insurance Adoption and Geographic Location
97
Conclusions
102
The Effects of Experience Implications for Policy and Further Investigation
103
Implications for Policy
108
Implications of 1990 California Insurance Legislation
109
A Final Word
110
Sample Questionnaire for Santa Clara County
111
References
121
Index
129
Copyright

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About the author (1992)

Risa Palm is Dean of the College of Arts and Sciences and professor of geography at the University of Oregon. Michael Hodgson is assistant professor in geography at the University of Colorado, Boulder.

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