One Click: Jeff Bezos and the Rise of Amazon.com

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Portfolio Penguin, 2011 - Electronic commerce - 214 pages
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Amazon's business model is deceptively simple- make online shopping so easy that customers won't think twice. It can be summed up by that button on every page- 'Buy now with one click'.

Why has Amazon been so successful? Much of it hinges on Jeff Bezos the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.

Through interviews with Amazon employees and competitors, One Clickcharts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.

Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

'Richard Brandt compellingly profiles one of the great internet executives of the era'
Stephen Leeb, author of The Oil Factor and Red Alert

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ONE CLICK: Jeff Bezos and the Rise of Amazon.com

User Review  - Jane Doe - Kirkus

A cursory overview of the man behind Amazon.com.As any bibliophile knows, the birth of Amazon in the mid '90s represented both a blessing and a curse to everyone involved in the book industry, from ... Read full review

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About the author (2011)

Richard L. Brandtis an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is a former correspondent forBusinessweek, where he won a National Magazine Award. He is also the author of The Google Guys, about the founders of Google. He lives in San Francisco.

Visit the author online at richardbrandt.com

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