The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) StrategiesThe Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. |
Contents
| 1 | |
| 5 | |
2 Retail formats | 50 |
3 Collaboration in the retail value chain | 106 |
4 Demand management | 130 |
5 Store operations | 188 |
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Common terms and phrases
ACNielsen activities analysis areas assortment management automated behaviour benefits brand campaign campaign management tools Capgemini Carrefour category killers category management challenges checkout club collaboration companies competitive competitors concept consumer convenience store costs customer communication customer loyalty customer segments customer service data sharing demand forecasting department stores differentiation efficient El Corte Inglés enable example focus global grocery retailing hard discounters identify IKEA impact implementation important in-store industry loyalty card loyalty programmes malls ment needs offer optimization partners planning planograms players premium retailers private labels purchases require retail format retail value chain retailer’s retailers and manufacturers rewards RFID role scorecard selling shopper data shopper information solutions space store employees store operations store-level strategy success sumer supermarket suppliers supply chain syndicated data target Tesco tion tomer trends typically value retailers Waitrose Wal-Mart