Drawing on the Artist Within: A Guide to Innovation, Invention, Imagination, and Creativity

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Simon and Schuster, Apr 6, 1987 - Art - 240 pages
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Whether you are a business manager, teacher, writer, technician, or student, you'll find Drawing on the Artist Within the most effective program ever created for tapping your creative powers. Profusely illustrated with hundreds of instructional drawings and the work of master artists, this book is written for people with no previous experience in art.

Everyone has experienced that joyful moment when the light flashes on -- the Ah-Ha! of creativity.

Creativity. It is the force that drives problem-solving, informs effective decision-making and opens new frontiers for ambition and intelligence. Those who succeed have learned to harness their creative power by keeping that light bulb turned on.

Now, Betty Edwards, author of Drawing on the Right Side of the Brain, the million-copy best-seller that proved all people can draw well just as they can read well, has decoded the secrets of the creative process to help you tap your full creative potential and apply that power to everyday problems. How does Betty Edwards do this? Through the power of drawing -- power you can harness to see problems in new ways.

You will learn how the creative process progresses from stage to stage and how to move your own problem-solving through these key steps:
* First insight
* Saturation
* Incubation
* Illumination (the Ah-Ha!)
* Verification

Through simple step-by-step exercises that require no special artistic abilities, Betty Edwards will teach you how to take a new point of view, how to look at things from a different perspective, how to see the forest and the trees, in short, how to bring your visual, perceptual brainpower to bear on creative problem-solving.

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LibraryThing Review

User Review  - eeio - LibraryThing

this book draws on her previous work "drawing on the right side of the brain" but takes things further in pursue of creativity. there are really interesting exercises here, some of them go beyond ... Read full review

Drawing on the artist within: a guide to innovation, invention, imagination, and creativity

User Review  - Not Available - Book Verdict

This work extends the ideas and meth ods presented in Edwards's Drawing on the Right Side of the Brain ( LJ 7/79). She believes (and offers substantial proof) that most people cannot draw because they ... Read full review


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About the author (1987)

Dr. Betty Edwards is Professor of Art at California State University, Long Beach. Her original contributions to the art of drawing and creativity have reached far beyond the college classroom where she has taught for many years. Her work has been praised by a wide range of distinguished psychologists and educators, and she has conducted creativity seminars and workshops for leading businesses including IBM and General Electric.

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