Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

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Harper Collins, Oct 6, 2009 - Business & Economics - 368 pages
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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

 

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User Review  - markdeo - LibraryThing

I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend Read full review

Contents

A Brief History of Time and Newsweek and USA Today
16
Basic Training
36
First Maneuvers
83
Guerrilla P R in a Wired World
99
Expanding Your Guerrilla P R Tools
119
Data Smog
194
The Print Media
207
Electronic Media
232
Press Conferences Parties and More
259
May Day May Day
281
Planning Your Next Step
298
Theme and Variations
311
A Call to Battle
327
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About the author (2009)

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

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