Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

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Harper Collins, Oct 6, 2009 - Business & Economics - 368 pages
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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.


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LibraryThing Review

User Review  - markdeo - LibraryThing

I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend Read full review

LibraryThing Review

User Review  - BizTechPR - LibraryThing

Good review on what was learned in college about PR, this takes it onto the web and expands. Good read for basic knowledge Read full review


A Brief History of Time and Newsweek and USA Today
Basic Training
First Maneuvers
Guerrilla P R in a Wired World
Expanding Your Guerrilla P R Tools
Data Smog
The Print Media
Electronic Media
Press Conferences Parties and More
May Day May Day
Planning Your Next Step
Theme and Variations
A Call to Battle

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About the author (2009)

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

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