Techniques of Propaganda and Persuasion

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Prestwick House Inc, 2008 - Advertising - 157 pages
 

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very simple language, techniques are easy to find and comprehensive.

Contents

ASSERTION
11
BANDWAGON
18
CARD STACKING
24
GLITTERING GENERALITIES
30
FALSE DILEMMA
36
THE LESSER OF TWO EVILS
41
NAMECALLING
46
PINPOINTING THE ENEMY
52
THE DESIRE FOR PROSPERITY AND THE FEAR OF POWERLESSNESS
82
THE DESIRE FOR IMMORTALITY AND THE FEAR OF DEATH
88
POSITIVE USES OF PROPAGANDA
93
EVOKING SYMPATHY AND INSPIRING GENEROSITY
95
PROMOTING CIVIC RESPONSIBILITY
104
NEGATIVE USES OF PROPAGANDA
116
PROVOKING FEAR AND HOSTILITY
117
PROMOTING DISCRIMINATION VIOLENCE AND PROPERTY VIOLATION
124

PLAIN FOLK
58
TESTIMONIALS
62
TRANSFER
69
DESIRES AND FEARS
77
THE DESIRE FOR LOVE AND THE FEAR OF REJECTION
78
DEHUMANIZATION AND THE VIOLATION OF HUMAN RIGHTS
131
DEIFICATION
139
CONCLUSION
144
CUMULATIVE EXERCISES
148
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