The Rise of Viagra: How the Little Blue Pill Changed Sex in America

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NYU Press, Aug 11, 2004 - Social Science - 288 pages
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Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.

The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.

Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.

This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

 

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The rise of Viagra: how the little blue pill changed sex in America

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This book's punning title clues us in to its focus: discourse relating to Viagra and the medicalization of sexual dysfunctions, first men's and later women's. Drawing heavily on academic theories, Loe ... Read full review

Contents

Bob Dole Bill Clinton Bazooms and
1
Introducing Viagra
7
The Rise of Erectile Dysfunction
29
Fixing the Broken Male Machine
63
The Pill Doesnt Always Thrill
95
The Search for the Female Viagra
125
A Pill for Everything?
167
A Hard Act to Follow
183
Notes
217
Index
233
About the Author ix 29
246
63
254
95
255
125
259
289
271
Copyright

Studying Up
191

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About the author (2004)

Meika Loe is Assistant Professor of Sociology and Women's Studies at Colgate University.

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