Purple Cow: Transform Your Business by Being Remarkable

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Do You Zoom, 2002 - Consumer behavior - 142 pages
15 Reviews
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User Review  - chaosmogony - LibraryThing

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here. Read full review

LibraryThing Review

User Review  - ekerstein - LibraryThing

1) Don't be boring 2) Safe is risky 3) Design rules now 4) Very good is bad Read full review

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