One Billion Customers: Lessons from the Front Lines of Doing Business in China

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Simon and Schuster, Sep 4, 2007 - Business & Economics - 320 pages
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

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One billion customers: lessons from the front lines of doing business in China

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The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China ... Read full review


Introduction A Startup and a Turnaround With one foot
Caught in the Crossfire Government lobbying must be
The Grand Bargain Two hundred years of foreign domina
Same Bed Different Dreams Avoid joint ventures with
Eating the Emperors Grain Chinas relationshipdriven
Dancing with the Dinosaurs Powerful bureaucratic oppo
key part of your China business plan especially for technology
The Truth Is Not Absolute The Communist Party believes
The BestLaid Plans Government planning and manipula
Managing the Future China is a nation always cramming

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About the author (2007)

James McGregor is well known and respected in Chinese business, political, and media circles. A Mandarin speaker, he has served as a key adviser to both the U.S. and Chinese governments. As The Wall Street Journal's China bureau chief following the 1989 Tiananmen Massacre, the chief executive of Dow Jones' China business operations during much of the roaring 1990s, and a venture-capital investor during China's dotcom boom, McGregor has negotiated every avenue of the labyrinth that is business in China. He is also a former chairman and a decade-long governor of the American Chamber of Commerce in China. He is a senior counselor for APCO Worldwide, and is member of the Council on Foreign Relations; National Committee on US-China Relations; International Council of the Asia Society; and serves on a variety of China-related advisory boards. He and his family live in Beijing.

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