Indie Business Power: A Step-by-Step Guide for 21st Century Music Entrepreneurs
Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting & growing a new venture to meet these opportunities. Covers everything from self-assessment to opportunity discovery, from understanding how to smartly use business resources to expanding into global markets. In between you will explore the best business practices for writing a powerful business plan, sourcing capital, building teams, grass roots marketing, managing company operations and small business finance. In addition, a context for understanding current business changes in the music business is provided as well as a detailed analysis of six megatrends taking the music industry into exciting new directions. A 36 page "Music Entrepreneur Resource Directory" and complete Index top it off."
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