Designing for Growth: A Design Thinking Toolkit for Managers
Columbia University Press, May 31, 2011 - Business & Economics - 256 pages
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Leading Growth and Innovationin Your Organization
ABOUT THE AUTHORS
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AARP AARP’s approach assumption testing benet brain brainstorming Brivo Brivo Systems build challenge Christi Zuber clusters co-creation sessions concept development creative customer co-creation Darden Dave Jarrett de-risks your growth dene design brief design criteria design thinking design thinking process Diane Ty dierent e-commerce eorts executive exploration feedback focus focused future goal growth project gures Hewlett-Packard ideas important innovation insights Jeanne Jonathan Ive journey mapping key assumptions learning guide learning launch look Mark Stein marketplace mind mapping nancial napkin pitch Nicorette Nonviolent Communication oering opportunities organization Oscar partners possible Post-it notes PowerPoint problem project management aids protable prototype Pzer reect signicant smoking cessation solution soware stage story storyboard strategic Success Metrics target things thought experiments tool trigger questions users value chain value chain analysis visual wows