Management of the Total EnterprisePrentice-Hall, 1970 - 657 páginas Textbook, based on case studies, of strategic issues underlying overall enterprise management operations, with particular reference to the air transport and the electronics industry in the USA - covers management development, creative thinking, training programmes, internal problems of multinational enterprises, work motivation, leadership role of top management decision making, marketing, etc. References. |
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chapter | 3 |
PURPOSE OF THIS BOOK THE NEED FOR A COURSE IN GENERAL MAN | 10 |
THINKING AND GENERAL MANAGEMENT THINKING DEPARTMENTAL | 16 |
Direitos autorais | |
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Termos e frases comuns
activities aircraft airlines American assets basic Boston Consulting Group Bransten capital carriers Caterpillar Chemical company's competitive advantage competitors complete consumer loan cooker tube cost criteria Current Liabilities customers Dart dealers Diatronics discount distributors division drugstores earnings electronic emphasis employees equipment ethical drug evaluating executives Exhibit facilities firm functions future growth income increase industry investment jobbers June buds Justin Dart klystrons LaPlant-Choate machine magnetron major manufacturing ment microwave heating microwave ovens microwave tubes million Mitchell Nursery net worth operations opportunities organization pany passenger performance Pioneer Brass plant plastic polyethylene polypropylene polystyrene president problems profit purchase Raytheon requirements restaurants retail Rexall Drug Rexall's rootstock routes sales finance scope sell share sold specific Steve Taylor strategic plan strategic posture taxes total enterprise tractor trees Tube Department Tupperware United Drug variables vending Walgreen