The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

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Michael Joseph, 2006 - Marketing - 183 pages
4 Reviews
Thirty-three of the world's best business minds tackle one urgent question: what does it really take to make your organisation remarkable? Seth Godin's Purple Cow taught us that in order for businesses to achieve real success, they needed to stop being a brown cow, dare to be purple and ensure they stood out from the crowd. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. We all know that being remarkable means taking risks, challenging mind sets and using a great deal of innovation and imagination. It's not the easy path but it's the best way for companies to really grow. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to to be different; it's time to make yourself heard.

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LibraryThing Review

User Review  - ariahfine - LibraryThing

This book was okay. It was a series of essays and each one came out like it was the most important thing you need to know. After about 5 you start to get tired of them. They're was plenty of motivating prose, but in general I didn't come away with a lot of specific applications. Read full review

LibraryThing Review

User Review  - porch_reader - LibraryThing

Essays from 33 business gurus about how to stand out and be remarkable. The contributions are short - you won't find in-depth thinking here. But the messages about the importance of thinking big ... Read full review

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About the author (2006)

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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