Media, Communication, and DevelopmentStudy conducted in Sanganer and Keshopura villages in Jaipur District and Pachhewar and Tordi villages in Tonk District, Rajasthan. |
From inside the book
40 pages matching relative effectiveness in this book
Where's the rest of this book?
Results 1-3 of 40
Common terms and phrases
acceptability of political administrative measures areas of interest awareness and acceptability caste caste-fellows cent Chi-square chi-square value city as traders Coefficients of relationships correlation cultural areas Delhi Dhundhari different media documentary films economic activities exposed four villages government officials gramsabha Guttman scale higher-SES respondents highly influenced Impact scores income index of exposure India institutional media Keshopura kinsmen living large village Lazarsfeld leaders level of confidence lower-SES respondents mass communication mass media media of communication media on economic milksellers munication neighbours obtained higher scores Occupational categories Pachhewar policies and administrative political policies popular programmes radio Rajasthan relative effectiveness reliance respondents are highly role sample Sanganer Schramm Significant at 0.01 small villages society Sociology Table television three areas tion Tonk District Tordi Total traditional media units of mass units of urban urban contacts urban proximity variables village panchayat village-wise analysis villagers going whereas Wilbur Schramm York