Portfolios that Sell: Professional Techniques for Presenting and Marketing Your Photographs
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines.
InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success.
• Filled with scores of high-quality images taken for real-life clients
• Presents important information about a timely, practical subject
• A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
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Developing Your Visual Integrity 17 Storytelling Approach
How to Write a Positioning Statement
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accordion agencies annual reports ANTHONY WOOD art buyers art director assignment award-winning Bill Smith Bill Steele book builder build CHAPTER choose chosen client list clients include color palette create a portfolio creative vision darkroom develop direct mail double-page spread earl kendall edit editorial eliot crowley emails existing images Fast Company Fast Company magazine feel format franco vogt gallery book gallery section graphic design HAZRAT INAYAT KHAN Holga humor Jake Armour john soares lifestyle look Lost Luggage magazine Marc Hauser Marc Norberg Mark Anderson marketing tools MICHAEL GRECCO Michael Indresano Nicole Anderson Nomar Garciaparra opposite pagination paper Patrick Prothe photographers plastic sleeves portfolio exercise portraits positioning statement pre-made book professional Rich Pomerantz Russell Kerr sell shooter shooting shot single-image sourcebook still-life stock photography studio style Susan Bourgoin talent target TARGET CORPORATION tearsheet book viewer vision-based portfolio visual integrity