The origin of competitive strength: fifty years of the auto industry in Japan and the U.S.
The Origin of Competitive Strength looks back on 50 years of automobile manufacturing in Japan and the United States, with special insights comparing Toyota Motor Corporation and General Motors. This work examines the mechanisms of a once-invincible U.S. automotive industry that lost its competitive edge as new Japanese companies experienced significant growth, and poses questions about the true nature of competitive strength in the auto industry and among its leading corporations. The author is a former Toyota executive.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Prologue The Japanese Automobile Industry Gets on Its Feet
Toyota Moves into the Fast Lane
A Flagship Car
9 other sections not shown
Other editions - View all
_ I I American announced assembly auto manufacturers automakers automobile industry Automotive Big Three bubble economy capital chairman Chevrolet Chrysler COMPETITIVE STRENGTH Corolla Corona corporate cost customers dealers domestic Eiji Toyoda electric vehicles engine equipment established European executives export Ford GM Europe GM's Hamtramck Honda I I I I imports improve increase investment Isuzu Japan Japanese auto industry Japanese automakers Japanese Automobile Industry Japanese cars Japanese market joint venture Kiichiro Toyoda labor lean production Lexus managing director mass production Mazda million mini-car MITI Mitsubishi Nissan NUMMI Oldsmobile Opel operations passenger car plant president Kamiya problem Product Planning Office profits Publica ratio result sales channel sales outlets sell small cars Smith speed suppliers Suzuki target tion Tokyo Toyota Motor Corporation Toyota Motor Sales Toyota production system trade trucks units v v v v vice president workers world car