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swww

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Outstanding book to keep in your desk or briefcase if you are in sales. It's the pursuit of never giving up in a negotiation, whether you or the buyer or the seller. It's about listening for what your customer really wants (a solution to their problem) more than the product or service they are buying from you. 

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reading it is a paradigm shift process, really good one.

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A good book to reread...

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will be fine for any young business understanding.

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Pretty good, not much that wasn't just common sense (but the authors even admit this - they say that they're just documenting best practice). They're really big on fairness, research, BATNA (best alternative to a negotiated agreement), objective critera, and avoiding positional bargaining.

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BF637.N4F535 1991 1 Book Library 2, Open shelf books
Good book though I could not finish it. Must remember to borrow it again.

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Audible - Excellent book - great coverage of basics - Need to listen to it again - Might be worthwhile spending the time listening while in front of paper or computer to take notes on many of the items mentioned. This book contains excellent strategy points for use before, during, and after negotiations. Therefore, it should be used as part of "battle prep". 

Review: Getting to Yes: Negotiating Agreement Without Giving In

User Review  - Mike - Goodreads

Lots of common sense here. Put yourself in their shoes, etc. Important to focus on your interests, not on defending a specific position. Look to expand the pie so that all can benefit. Best point ... Read full review

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All reviews - 66
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All reviews - 66
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All reviews - 66