Telecommunications: An Introduction to Electronic Media
This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.
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Prologue The Significance of Telecommunications
PailJ Electronic Media Forms
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Telecommunications: radio, television, and movies in the digital age
Lynne S. Gross,Edward John Fink
No preview available - 2006
accessed advertising American Angeles ARPANET AT&T audience audio became Broadcasting and Cable Broadcasting and Electronic cable networks cable systems cable TV cameras channels Chapter comedy commercial Communications companies countries Courtesy Daily Variety developed DirecTV disc disc jockey distribution documentaries dramas early Electronic Media example Exhibit film frequencies HDTV Hollywood Reporter industry involved issues Journal of Broadcasting license material million must-carry Napster Newsweek November Online operate organizations percent Photos popular production public broadcasting radio and TV radio stations ratings receive record satellite TV sell September signals studios syndicated tape telecommunications telephone television theaters TV programs TV sets TV stations TV Technology Viacom video games viewers violence Wall Street Journal Warner watch websites wi-fi wireless