The Sports Event Management and Marketing PlaybookAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena. |
Contents
| 1 | |
Defining and Developing Objectives Strategies and Tactics | 11 |
Identifying Costs | 29 |
Identifying Revenue Streams | 47 |
Soliciting and Selecting Host Cities and Venues | 69 |
Starting the Clock on the Sports Event Planning Process | 95 |
Understanding the Sports EventSponsor Relationship | 121 |
Teaming with Sponsors | 157 |
Planning Your Future in Sports Event Management and Marketing | 389 |
Event Expense Budget Worksheet | 399 |
Event Revenue Budget Worksheet | 407 |
Sample Host City Request for Proposal | 411 |
Request for Proposal Evaluation Form | 425 |
Sample Facility Event License Agreement | 429 |
Facility Selection Survey Form simplified | 437 |
Sample Sports Event Sponsorship Deck | 441 |
Maximizing and Servicing the Media Partnership | 199 |
Activating the Sports Event Marketing Plan | 231 |
Engaging the Community | 261 |
Accommodating and Managing Guests | 281 |
Presenting Your Event | 309 |
Working with Broadcasters | 341 |
Managing for the Unexpected | 357 |
Reviewing the Game Tapes | 381 |
Sample Sponsorship Agreement | 453 |
Sports Event Participant Release | 457 |
Sample Sports Event Rundown preevent | 459 |
Sport Management Programs United States | 463 |
Sports Industry Career Resources | 475 |
Index | 479 |
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The Sports Event Management and Marketing Playbook Frank Supovitz,Robert Goldwater No preview available - 2024 |
Common terms and phrases
activities additional advertising agreement and/or areas athletes attend attractive audience benefits brand broadcast companies company’s competition corporate costs coverage create develop ensure entertainment ESPN event budget event facilities event marketing event tickets event’s exclusive expenses exposure fans fees Figure Five County Stadium flying wedge guests Headline Concert host city identify impact League Licensee Licensor logo media outlets media partners merchandise MSCDA National Football League offer official opportunities organizer’s package participants partnership planning players playing surface potential pre-event presentation press conference Pro Bowl prospective purchase radio revenue rooms schedule seating sell SIDELINE STORY signage social media social networks sponsor sponsor’s sports event organizers SportsFest 2015 stadium stage stakeholders Super Bowl Super Bowl XLVI television ticket buyers ticket sales tion University viewers