Pop-Up Business For Dummies

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John Wiley & Sons, Dec 3, 2012 - Business & Economics - 249 pages
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Whether you’re just starting out and want to test theviability of your business, or you’re an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They’re a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay.

Inside Pop-Up Business For Dummies, you’llfind:

  • Planning your pop-up venture - whether it’s a shop,studio, gallery, or community hub.
  • Finding the right space for you.
  • Negotiating with the landlord and sorting out thelegalities.
  • Fixing up and fitting out your space on a budget.
  • Pulling in the punters - advertising and marketing yourpop-up.
  • Managing a successful pop-up business day-to-day.
  • Closing up shop efficiently.
  • Lots of case studies, checklists, tips and hints fromexperienced pop-up people!

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About the author (2012)

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

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