Analyzing and Reporting Focus Group ResultsRichard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Acknowledgments | |
Introduction to the Focus Group | |
About This Book | |
THE FOUNDATION | |
Introduction to Analysis | |
Critical Ingredients of Qualitative Analysis | |
Analysis Principles of Particular Importance to Focus Group Research | |
Analysis Considerations for Focus Group Research | |
The Analysis Process | |
Tools and Equipment for Making Analysis Easier 7 Questions Focus Group Analysts Must Face | |
Strategies Used by Experts | |
Advice for FirstTimers | |
SHARING RESULTS 10 Principles of Reporting | |
Written Reports | |
Oral Reports | |
For Graduate Students Only | |
DOING ANALYSIS | |
Other editions - View all
Common terms and phrases
academic analysis process Analysis Strategy analyze Anselm Strauss answer asked assistant moderator audience beginning big ideas body language capture challenge client coding Consider David L debriefing decision makers describe discussion emerge environment example experience factors feedback field notes findings flip chart focus group analysis focus group interviews focus group participants focus group research focus group study helpful identify important insights interpretation involved jelly beans key points kids limited listening market research Mary Anne Casey mentor narrative report occurs options oral report parents prepared present problem purpose qualitative market research qualitative research Questions for Focus quotes raw data recommendations report memo research procedures responses sample seek series of focus share situations skills Sometimes specific sponsor tape recorder teens themes thought topic topline report transcribe transcript typically understanding verify words written report youth organization
Bibliographic information
| Title | Analyzing and Reporting Focus Group Results Volume 6 of Focus Group Kit |
| Author | Richard A. Krueger |
| Publisher | SAGE Publications, 1997 |
| ISBN | 1506339174, 9781506339177 |
| Length | 160 pages |
| Subjects | › Reference / Research Social Science / Research |
| Export Citation | BiBTeX EndNote RefMan |