Analyzing and Reporting Focus Group Results

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SAGE Publications, Jul 24, 1997 - Social Science - 160 pages
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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
 

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Contents

Acknowledgments
Introduction to the Focus Group
About This Book
THE FOUNDATION
Introduction to Analysis
Critical Ingredients of Qualitative Analysis
Analysis Principles of Particular Importance to Focus Group Research
Analysis Considerations for Focus Group Research
The Analysis Process
Tools and Equipment for Making Analysis Easier 7 Questions Focus Group Analysts Must Face
Strategies Used by Experts
Advice for FirstTimers
SHARING RESULTS 10 Principles of Reporting
Written Reports
Oral Reports
For Graduate Students Only

DOING ANALYSIS

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Analyzing and Reporting Focus Group Results
Richard A. Krueger
Limited preview - 1997

Common terms and phrases

academic analysis process Analysis Strategy analyze Anselm Strauss answer asked assistant moderator audience beginning big ideas body language capture challenge client coding Consider David L debriefing decision makers describe discussion emerge environment example experience factors feedback field notes findings flip chart focus group analysis focus group interviews focus group participants focus group research focus group study helpful identify important insights interpretation involved jelly beans key points kids limited listening market research Mary Anne Casey mentor narrative report occurs options oral report parents prepared present problem purpose qualitative market research qualitative research Questions for Focus quotes raw data recommendations report memo research procedures responses sample seek series of focus share situations skills Sometimes specific sponsor tape recorder teens themes thought topic top­line report transcribe transcript typically understanding verify words written report youth organization

About the author (1997)

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Bibliographic information

QR code for Analyzing and Reporting Focus Group Results
TitleAnalyzing and Reporting Focus Group Results
Volume 6 of Focus Group Kit
AuthorRichard A. Krueger
PublisherSAGE Publications, 1997
ISBN1506339174, 9781506339177
Length160 pages
Subjects › 

Reference / Research
Social Science / Research
  
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