Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural InstitutionsIn Thriving in the Knowledge Age, John Falk and Beverly Sheppard argue that museums require a radically new business model to survive the transition into the knowledge age. Only by shifting towards more personalized and community-based learning experiences can museums reverse the declining attendance figures of the twenty-first century. Written to provide clear answers to fundamental questions about the purpose and goals of the museum of the future, this visionary book is a must-have for museum professionals and trustees. |
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adults African American Age business model American approach aquarium assets audience balanced scorecard become Boomers Boston Children's Museum brand building business strategy California Science Center challenge Children's Museum collaboration collections commitment consumers create culture customers director economic efforts Environmental Scan example for-profit free-choice learning funding fundraising goal Ibid ideas identity important income increasingly individuals Industrial Age innovation institution's institutions invest J. H. Falk Japanese American Knowledge Age Liberty Science Center live long-term major marketing marketplace mass mission museum community museum experience NAIB needs nonprofit Old Sturbridge Village Ontario Science Centre organization partnerships percent Ray Kroc relationships requires retail revenues Rodriquez role serve social society staff success sumer things tion today's twentieth century twenty-first century understand unique
Bibliographic information
| Title | Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions G - Reference, Information and Interdisciplinary Subjects Series |
| Authors | John Howard Falk, Beverly Sheppard |
| Edition | illustrated |
| Publisher | Rowman Altamira, 2006 |
| ISBN | 0759107580, 9780759107588 |
| Length | 264 pages |
| Subjects | › Business & Economics / Museum Administration & Museology |
| Export Citation | BiBTeX EndNote RefMan |