Business Plans For Dummies

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John Wiley & Sons, Feb 4, 2011 - Business & Economics - 436 pages
7 Reviews
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. 

Business Plans For Dummies 2nd Edition contains new and updated information on:

Determining Where You Want to Go

  1. Starting Your Business Plan
  2. Charting the Proper Course
  3. Setting Off in the Right Direction

Sizing Up Your Marketplace

  1. Checking Out the Business Environment
  2. Taking a Closer Look at Customers
  3. Dividing Customers into Groups
  4. Scoping Out Your Competition

Weighing Your Company’s Prospects

  1. Establishing Your Starting Position
  2. Focusing On What You Do Best
  3. Figuring Out Financials
  4. Forecasting and Budgeting 

Looking to the Future

  1. Preparing for Change
  2. Thinking Strategically
  3. Managing More Than One Product

A Planner’s Toolkit

  1. Making Your Business Plan Work
  2. Learning from Others: A Sample Business Plan

The Part of Tens

  1. Ten Questions to Ask About Your Plan
  2. Top Ten Business-Planning Never-Evers
  3. Ten of the Best-Planned Organisations Around

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Easy Read

User Review  - haynes11 -

This book was extremely helpful and it was an extremely easy read. If you dont have time to read through the entire book you can always use the index or table of contents to help you figure out the ... Read full review

Review: Business Plans for Dummies

User Review  - Terri - Goodreads

A decent overview of what you'd put in a business plan, but not enough instruction on the process of getting one together. Honestly, I found better step-by-step guides online, for free. And sooooo boring. Read full review


Table of Contents
Looking to the Future
Determining Where You Want to
Putting Your Plan on Paper
Charting the Proper Course
Setting Your Own Goals and Objectives
Setting Off in the Right Direction
Putting Together the Values Statement
Staying in Business
Earmarking Resources
Evaluating Financial Ratios
Understanding Breakeven
Exploring Alternatives
Preparing for Change
Anticipating Change

Sizing Up Your Marketplace
Recognising Critical Success Factors
Preparing for Opportunities and Threats
Taking a Closer Look at Customers
Discovering Why Your Customers
Remembering the Big Picture
Dividing Customers into Groups
Who is buying?
Finding Useful Market Segments
Scoping Out Your Competition
Competition based on product
Tracking Your Competitors Actions
Competing to
Establishing Your Starting Position
Analysing Your Situation in 3D
Assessing the Effects of Change
Applying OfftheShelf Strategies
Checking Out Strategic Alternatives
Managing More than One Product
Finding Ways to Grow
Managing Your Product Portfolio
Extending Your EPenetration
Valuing the business
Preparing for the Worst
Preparing for the Upturn
Preparing Your People
Learning from Others A Sample Business Plan
The Part of Tens
Top Ten BusinessPlanning

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About the author (2011)

Paul Tiffany is a management consultant and university professor.

Steven Peterson is the founder of Home Planet Technologies, a management training company.

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.

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