Business Research Methods |
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Page 211
... approach has been especially successful in mail surveys . One can also increase respondents ' motivations by assuring them that their answers are confidential . One approach is to give discreet assurances , both by question wording and ...
... approach has been especially successful in mail surveys . One can also increase respondents ' motivations by assuring them that their answers are confidential . One approach is to give discreet assurances , both by question wording and ...
Page 243
... approach in which the scale is developed on an ad hoc basis . One assumes that such scales measure the concepts for which they have been designed , but we have little evidence to support this assumption . Even so , this is probably the ...
... approach in which the scale is developed on an ad hoc basis . One assumes that such scales measure the concepts for which they have been designed , but we have little evidence to support this assumption . Even so , this is probably the ...
Page 350
... approach . The classical is the traditional approach ; it is found in all of the major statistics books and is widely used in research applications . This approach represents an objective view of probability in which the anal- ysis and ...
... approach . The classical is the traditional approach ; it is found in all of the major statistics books and is widely used in research applications . This approach represents an objective view of probability in which the anal- ysis and ...
Contents
The research process | 18 |
Research design | 57 |
SECTION 4 | 67 |
Copyright | |
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analysis answer approach asked attitudes average bias bibliographies business research calculated catalog causal classified club cluster cluster sampling concepts concern consider content validity control groups correlation cost decision dependent variable determine develop dimensions discussion distribution effect employees error estimate evaluation ex post facto example experiment experimental factor analysis factors Figure important income indicate instrument interest internal validity interval interval scale investigative questions mail survey major Marketing mean measure method nonprobability sampling null hypothesis objective observation operational definitions opinion ordinal scale percent personal interview population ppppp probably problem procedure product managers questionnaire reference relationships reliability research design respondent respondent's scale scores secure selected simple random sample situation social sources specific standard standard deviation statistical suggests Table techniques telephone tion topic variance workers York