Business Research Methods |
Contents
The research process | 18 |
Research design | 57 |
SECTION 4 | 67 |
Copyright | |
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analysis answer approach asked attitudes average bias bibliographies business research calculated catalog causal classified club cluster cluster sampling concepts concern consider content validity control groups correlation cost decision dependent variable determine develop dimensions discussion distribution effect employees error estimate evaluation ex post facto example experiment experimental factor analysis factors Figure important income indicate instrument interest internal validity interval interval scale investigative questions mail survey major Marketing mean measure method nonprobability sampling null hypothesis objective observation operational definitions opinion ordinal scale percent personal interview population ppppp probably problem procedure product managers questionnaire reference relationships reliability research design respondent respondent's scale scores secure selected simple random sample situation social sources specific standard standard deviation statistical suggests Table techniques telephone tion topic variance workers York