The Zeroes: my misadventures in the decade Wall Street went insane

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Scribe Publications Pty Limited, Sep 27, 2010 - Biography & Autobiography - 368 pages
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An insider’s memoir of how Wall Street went insane with greed — and took the rest of us down with it

Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he founded a series of magazines for business high-flyers, exalting their lifestyle and enticing them to splurge on luxury brands from Maybach to Bulgari. When the crash of 2008 destroyed Lane’s company, The Wall Street Journal called his magazines’ demise ‘one of those moments when a chance arrow of history scores a perfect bull’s-eye on a deserving target’.

Although he lost his life savings, Lane walked away with something more lasting: an incredible true story. In this memoir, he provides eye-popping accounts of how fortunes were made and spent. Traders who turned 9/11 and Hurricane Katrina into multi-million-dollar windfalls. Celebrities who tried to cash in on the feeding frenzy. Bidding wars for Gulfstream jets. Boxing matches where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.

As Michael Lewis’s Liar’s Poker was to the 1980s, The Zeroes will serve as a timeless reference on what the first decade of the new century was really like.

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Review: The Zeroes: My Misadventures in the Decade Wall Street Went Insane

User Review  - Donna Rochow - Poljarevic - Goodreads

Randall Lane does not make any excuses for the decade he calls The Zeroes. This is not the kind of book that i would normally pick up, I received this book for free through Goodreads First Reads, and ... Read full review

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About the author (2010)

Randall Lane is a journalist and entrepreneur. As CEO and editor-in-chief of Doubledown Media, he founded or relaunched six magazines, including Trader Monthly, Dealmaker, and Private Air. Before that, he co-founded P.O.V. magazine, which was Adweek’s ‘Startup of the Year’. A National Magazine Award finalist, he has written for The New York Times, The Wall Street Journal, and Slate and is a former Washington bureau chief for Forbes. He is currently editor-at-large at The Daily Beast and lives in New York City with his wife and daughters.

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