Rhetorical Criticism and Theory in Practice

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McGraw-Hill, Jan 1, 2003 - Language Arts & Disciplines - 446 pages
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A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions

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