Small Business For DummiesThe leading resource for starting and running any smallbusiness Want to start the small business of your dreams? Want to breathenew life into the one you already have? Small Business ForDummies provides authoritative guidance on every aspect ofstarting and growing your business, from financing and budgeting tomarketing, management and beyond. This completely practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth. You'll get plenty of help in ramping up your managementskills, developing a marketing strategy, keeping your customersloyal, and much more. You'll also find out to use the latesttechnology to improve your business's performance at everylevel.
You have the energy, drive, passion, and smarts to make yoursmall business a huge success. Small Business For Dummiesprovides the rest. |
Contents
Introduction | 1 |
Becoming an Entrepreneur | 9 |
Laying Your Personal Financial Foundation | 27 |
Finding Your Niche | 41 |
Finding Your Niche | 43 |
First Things First Crafting Your Business Plan | 57 |
Making Financing Ownership and Organizational Decisions | 77 |
Buying an Existing Business | 105 |
Keeping Your Customers Loyal | 233 |
Managing Profitability and Cash | 245 |
Learning from the Experiences of Others | 271 |
Keeping Your Business in Business | 283 |
Finding and Keeping Superstar Employees | 285 |
Providing Employee Benefits | 313 |
Handling Regulatory and Legal Issues | 333 |
Mastering SmallBusiness Taxes | 347 |
Finding the RightBusiness to Buy | 117 |
Evaluating a Business to Buy | 131 |
Negotiating Terms and Sealing the Deal | 149 |
The Owners Responsibilities in the StartUp and Beyond | 163 |
Marketing Products Pricing Distribution Promotion and Sales | 191 |
Tapping Technology | 221 |