Snow Business: A Study of the International Ski Industry

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Cengage Learning EMEA, 2000 - Business & Economics - 180 pages
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With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America. With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.
 

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Contents

Tourism and Snow Business
1
The World Ski Market
26
Distribution of the Skiing Product
49
The Consumer
64
Destination Planning and Operations
95
Business and Environmental Conflicts
121
Prospects for the Industry
144
Bibliography
171
Index
177
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About the author (2000)

Simon Hudson is a Professor in Tourism and Marketing at the University of Calgary in Canada. He has held previous academic positions at universities in England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the US, and Australia. Prior to working in academia, Dr. Hudson spent several years working in the tourism industry in Europe, and he now consults for the industry in Alberta and British Columbia. This is Dr. Hudson's third book. His first, written in 2000 called 'Snow Business', was the first book to be written about the international ski industry, and 'Sports and Adventure Tourism' was published in 2003. The marketing of tourism is the focus of his research and he has published numerous journal articles and book chapters from his work. He is frequently invited to international tourism conferences as a keynote speaker.

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