Snow Business: A Study of the International Ski Industry
With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America. With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.
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A. C. Nielsen accommodation activities advanced skiers Alpine Alpine ski Alps American ski Andorra attract Austria beginners behaviour British skiers brochure Canada cent chair-lift chalet channel competition constraints consumer cost Crystal Holidays customers downhill environment environmental equipment Europe European example facilities Figure France French funitel green groups growth heliskiing Hudson impact important increase Internet Intrawest investment Italy Killington leisure Lewis and Wild lift Lillehammer Lunn Poly major Meribel Meriski Mintel mountain non-skiers North America offer organization package participation pistes potential programmes recreation responsible SCGB season segments Ski and Snowboard ski area Ski Club ski destinations ski industry ski market ski resorts ski school ski slopes ski-field ski-lifts skiing holidays snow conditions snow-making snowboarding St Moritz strategies suggests summer survey Swiss Switzerland Table Televerbier tour operators tourism travel agents Verbier visitors Whistler winter sports Zermatt