Send: Why People Email So Badly and how to Do it Better

Front Cover
Alfred A. Knopf, 2008 - Business & Economics - 274 pages
44 Reviews
Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today’s thorniest email issues, from salutations and subject lines to bcc’s and emoticons. It explains when you absolutely shouldn’t send an email and what to do when you’ve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.

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Review: Send

User Review  - Andrew Shaffer - Goodreads

this book does not include tips on sorting, prioritizing, or archiving your email, so I don't know if it really is the "essential" guide to email that it's subtitle claims. This is an etiquette book, plain and simple. Read full review

Review: Send

User Review  - Kelley Cunningham - Goodreads

They should pass this out as required reading at Sony. Everything in this book is common sense email etiquette but common sense is very uncommon. Read full review

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About the author (2008)

David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.

Will Schwalbe is the founder and CEO of  Prior to that, he was editor in chief of Hyperion Books and a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He lives in New York.

David Shipley and Will Schwalbe are available for select readings and lectures. To inquire about a possible appearance, please contact the Random House Speakers Bureau at

From the Trade Paperback edition.

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