El Narcotraficante: Narcocorridos and the Construction of a Cultural Persona on the U.S.–Mexico Border

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University of Texas Press, Jul 21, 2009 - Music - 212 pages

Since the late 1970s, a new folk hero has risen to prominence in the U.S.-Mexico border region and beyond—the narcotrafficker. Celebrated in the narcocorrido, a current form of the traditional border song known as the corrido, narcotraffickers are often portrayed as larger-than-life "social bandits" who rise from poor or marginalized backgrounds to positions of power and wealth by operating outside the law and by living a life of excess, challenging authority (whether U.S. or Mexican), and flouting all risks, including death. This image, rooted in Mexican history, has been transformed and commodified by the music industry and by the drug trafficking industry itself into a potent and highly marketable product that has a broad appeal, particularly among those experiencing poverty and power disparities. At the same time, the transformation from folk hero to marketable product raises serious questions about characterizations of narcocorridos as "narratives of resistance."

This multilayered ethnography takes a wide-ranging look at the persona of the narcotrafficker and how it has been shaped by Mexican border culture, socioeconomic and power disparities, and the transnational music industry. Mark Edberg begins by analyzing how the narcocorrido emerged from and relates to the traditional corrido and its folk hero. Then, drawing upon interviews and participant-observation with corrido listening audiences in the border zone, as well as musicians and industry producers of narcocorridos, he elucidates how the persona of the narcotrafficker has been created, commodified, and enacted, and why this character resonates so strongly with people who are excluded from traditional power structures. Finally, he takes a look at the concept of the cultural persona itself and its role as both cultural representation and model for practice.

 

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Contents

1 Corridos Cultural Representations and Poverty
12
2 Investigating Narcocorridos and Their Meaning in the USMexico Border Context
25
3 Interpreting Narcocorridos
47
4 Narcocorridos and the Cultural Persona of the Narcotrafficker
104
Appendix 1 Research Methodology and Sample Interview Guides
131
Appendix 2 Spanish Texts of Corridos and Narcocorridos
141
Notes
163
References
167
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About the author (2009)

Mark Cameron Edberg is Research Associate Professor in the School of Public Health and Health Services, Department of Prevention and Community Health, and in the Department of Anthropology at George Washington University in Washington, D.C.

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