Out of Nowhere: The Inside Story of how Nike Marketed the Culture of Running

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Meyer & Meyer Verlag, 2008 - Biography & Autobiography - 326 pages
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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part ......
 

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Contents

I
11
II
19
III
22
IV
28
V
42
VI
58
VII
67
VIII
71
XV
155
XVI
158
XVII
169
XVIII
189
XIX
204
XX
216
XXI
228
XXII
245

IX
84
X
104
XI
115
XII
120
XIII
137
XIV
141
XXIII
260
XXIV
277
XXV
294
XXVI
306
XXVII
315
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