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THE CREATION OF OPINION
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adult appear audience members Bailyn behavior Berelson Bogart campaign cent chapter characteristics child cited comic books communica communications research conversion crime and violence delinquency depictions differences discussed effects of mass Erie County escapist material example existing exposed fact fare film findings functions Gaudet group norms Herzog Himmelweit Hovland Ibid indicate involved issues Janis Juvenile Delinquency Katz and Lazarsfeld Kelley Lazarsfeld 1955 less listeners literature Maccoby mass communication mass media media content media material mediating factors munication noted observed opinion change opinion leaders opinion leadership Oppenheim orientation particular passivity peer group personal influence persuasive communication pertinent phenomenistic predispositions present author programs propaganda proposed Psychology Public Opinion Quarterly radio reference regard reinforcement relative reported Riley and Riley selective perception serials serve similar situations Social Psychology sources specific studies suggest television tion topic typically U.S. Congress variables various viewers Vince violent media Warner and Henry Weltanschauung York