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User Review  - jmoncton - LibraryThing

If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it ... Read full review

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The techniques outlined in this book, are ground breaking in harnessing the fast changing technology and in maximizing the use of these technological advances. This useful book should be read by all undergrad students and, if I may say, graduate students alike. The kowledge base is firm and connected to the present. 

User Review - Flag as inappropriate

Listened to this as an audio book which often makes a difference. In the first chapter it covered RSS feeds which made me start to doubt how modern this book was (though it does state 2011 as a date published) - I then decided to skip forward a couple of chapters and just found it to be dated information that I already knew. After only covering about 3 chapters I decided to drop the book. 

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All reviews - 15