Sun Tzu: War and Management : Application to Strategic Management and Thinking
Sun Tzu's Art of War an ancient Chinese philosopher-warrior's rules for successes in battle, is considered required reading at business schools in Japan, and increasingly throughout the world. Now, three Asian scholars and consultants have made explicit how the concerns of war--the terrain, deception, the moral influence of the leader--play out in the boardroom.
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Battlefields and boardrooms
Formulation of goals and choice
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able According to Sun achieve American areas army attack baits battle business world campaign capture Chapter China Chinese choice of battleground combat commander compete competitive competitors consumers corporate costs countries death ground deception decision defense double agents economic effective employees enemy enemy's engage ensure espionage evaluation example execution fact fight firm gain goals implementation of strategies important to point indirect forces industry investments Japa Japan Japanese companies Kentucky Fried Chicken key ground Lee Iacocca manufacturers market share ment military million morale numbers one's operations organization overseas picul political principle Recruit Recruit scandal relative superiority result ruler Singapore Singapore Straits Situation Appraisal South Korea spies strategic advantages strategic management strategic planning strengths success Sun Tzu Sun Tzu's Art tactics terrain tion troops types U.S. dollar United various victory Vietcong warfare Western Western world Yue Fei