Rain Making: Attract New Clients No Matter What Your Field

Front Cover
F+W Media, Feb 1, 2008 - Business & Economics - 336 pages
0 Reviews
Sell and Market Like a Pro!

In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:

  • Write articles for professional publications
  • Make cold calls like a sales pro
  • Network to build a lasting customer base
  • Develop a winning sales strategy
With this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!

What people are saying - Write a review

LibraryThing Review

User Review  - GEPPSTER53 - LibraryThing

The opposite of a salesman, I guess we all can do it according to this guy1. “Open up” – The prospect should do the talking, not you.2. “Trust you” – Prospects will never share important or confi ... Read full review

Other editions - View all

About the author (2008)

Ford Harding is the president of Harding & Company, which trains professionals to win new clients. His books are required reading for certification by the Society for Marketing Professional Services. His articles have appeared in Harvard Business Review, the Wall Street Journal, and elsewhere. He lives in Maplewood, NJ.

Bibliographic information