Uplift: The Bra in America

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University of Pennsylvania Press, 2002 - Technology & Engineering - 243 pages
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Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

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Review: Uplift: The Bra in America

User Review  - A. Thurman - Goodreads

Readable history of bra invention, design, and sale in the US Read full review


Brassieres Win a Niche in Fashion
Breasts Lost and Found
4 Brassieres Rise Stocks Fall

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About the author (2002)

Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

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