WIVK was established in 1953 and quickly became one of Knoxville's most popular radio stations, featuring programs that would become part of broadcasting lore in both the city and East Tennessee. The station went much further than anyone ever expected. It climbed through the ranks of broadcasting to become regarded as one of the United States' premier full-service country music radio stations. Its unique style of music, news, weather, and information has been a part of daily life in East Tennessee for more than 50 years. This is the story of a real Knoxville landmark and the people who made WIVK the broadcast legend it is today.
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The Independent Voices of Knoxville
The Original Information Station
4 Forging a Heritage Format
Always Give Something Back
WIVK from Then to Now
advertising afternoon drive Andy and Allison band became Cas Walker Citadel Broadcasting Corporation Claude Tomlinson coats concert series country music entertainer County Public Library courtesy Ed Brantley courtesy Ed Hooper courtesy McClung Historical Dave Young disc jockeys Dolly Parton East Tennessee employees event featured Gay Street Hank Snow independent voices Jim Dick Jim Hess Johnny Majors Ken Russell Kenny Dearstone Knox County Public Knoxville Knoxville's WIVK Lady Vols left to right Loretta Lynn manager Bobby Denton McClung Historical Collection Merle Haggard Mickey Dearstone Mike Hammond morning show Music of America Norman Majors Old Man Schultz on-air Ousley Photograph courtesy McClung Photograph courtesy WIVK pictured popular Porter Wagoner program director promotion Public Library System signed the station singer sports director talent television Tennesseans Tim Wall traffic reporter U.S. Army University of Tennessee Voice of Knoxville Wivick the Frog WIVK general manager WIVK Shindig WIVK studio WNOX