Becoming a Graphic and Digital Designer: A Guide to Careers in Design

Steven Heller, Veronique Vienne

John Wiley & Sons, Apr 29, 2015 - Design - 336 pages

Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

• Learn how to think like a designer and approach projects systematically
• Discover the varied career options available within graphic design
• Gain insight from some of the leading designers in their fields
• Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Contents

• Social Innovation: 148
• Illustration Design: 162
• Fraudulent Graphic Designer: 178
• Crossing Disciplines sidebar: 191
• Eccentrics and Design Quirkiness: 204
• Celebrating Commercial: 205
• OvertheTop Digital D I: 208
• Getting an Oscar for Graphic Design: 210
• Designing Cooties: 214
• Speaking Frankly: 217
• What Comes Next: 220
• Disposable Ideas: 221
• Making Design Meals: 224
• Design Entrepreneurship sidebar: 227
• I Am Reckless: 228
• DIGITAL DESIGN: 230
• Interactive Multimedia Installations and Interfaces: 232
• Debugging the Language of DigitalJob Titles sidebar: 233
• Subverting the Mental: 234
• Demomaking for a Living: 237
• The New Motion: 240
• Popularity by J J Sedelmeir sidebar: 241
• Technologys Perks by J J Sedelmeir sidebar: 242
• Asking the Right Questions: 243
• Working for Google sidebar: 245
• Designing Apps for Mobile Devices: 246
• Between Text and Images: 247
• Always Learning: 250
• Designer as Accelerator: 253
• Digital Books and Magazines by Contemporary Artists: 256
• Typography on the Web by Jason Santa Maria sidebar: 258
• Games as Powerful Motivators: 260
• Girls and Games sidebar: 262
• Growing into a: 265
• Addicted to Startups: 272
• Using the Audience as Media: 279
• To Publish To Createa Public for Books: 288
• Foreword: viii
• Geeks Programmers Developers Tinkerers: 292
• DESIGN EDUCATION: 300
• Old School New School: 308
• Developing the Right Attitude: 314
• Interfacing with: 320
• APPS That Track by David Carrollsidebar: 327
• Inspirations and Motivations: 16
• On Being a Graphic Designer: 17
• SelfishIn a Good: 23
• On Being SelfMotivated: 27
• Still Designing after All These Years: 30
• The Joys of Print Design: 33
• Starting A Studio or Working for Someone Else: 36
• Mapping Out the Future: 37
• From Boss to Employee: 40
• Working Holistically: 43
• Creative Space: 46
• Staying Independent: 49
• SmallIs Sensible: 54
• Championing Design: 58
• Whata Dream Client Looks Like: 62
• From Band Member to Design Leader: 65
• Balancing Studio and Home: 68
• One Person All Alone: 72
• Designing for Design Firms: 74
• Partners on Partnering: 78
• Not a Lot of Verbalizing: 79
• Sharing Responsibilities: 82
• How Partners Become Partners: 86
• Two Partners One Passion: 90
• At Present We Are Three: 93
• DESIGN GENRES: 96
• Letters and Type: 97
• Lettering as Art and Business: 98
• Theres a Type Designer in the House: 100
• Typography That Speaks: 104
• support wiley com for assistance 108 Ross MacDonald An Illustrators Passion for Type: 108
• For the Love of Type: 112
• How Many Typefaces Can You Love? sidebar: 115

About the author

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Bibliographic information

• Title: Becoming a Graphic and Digital Designer: A Guide to Careers in Design
• Authors: Steven Heller, Veronique Vienne
• Edition: 5, reprint
• Publisher: John Wiley & Sons, 2015
• ISBN: 1119044960, 9781119044963
• Length: 336 pages
• Subjects: Architecture / Interior Design / General; Design / Graphic Arts / Commercial & Corporate; Design / Graphic Arts / General