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30 seconds A. C. Nielsen actors agency ALLAN ROBERTS animation ANNCR announcer Assignment audience AUDIO VIDEO AUDIO beer beneﬁts brand broadcast budget camera campaign cial client close-up commer Commercial length competition consumer COORS LIGHT copy copywriter cost create creative Date submitted David Naughton developed difﬁcult director Dr Pepper drink feature ﬁeld ﬁgures ﬁlm ﬁlmed ﬁnal ﬁnd ﬁnished ﬁrst ﬁve format humor kinescope lens listener medium mercial Merrill Lynch MICHELOB package PEPPER person picture problem problem-solution production house radio and television radio commercial radio spots Red Lobster sales message scene screen selling idea shooting shot Slice slice-of-life sound effects special effects speciﬁc station storyboard studio style talent tape technique television commercial tion Title tumed TURN IT LOOSE TV commercial Union 76 usually VIDEO AUDIO VIDEO videotape viewer visual voice-over WHACKO WICO WOMAN