Telecommunications Management: Broadcasting/cable and the New Technologies
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
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Theories of Telecommunications Management
HOW DO MEDIA MANAGERS MANAGE? THEORIES X Y AND Z
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activities addition advertising affiliates American annual assets Association audience basic become broadcast Broadcasting and Cable cable systems changes channels Chapter companies competition consumer continue corporate costs director early electronic employees engineering equipment example executives expenses facilities Figure firms format groups growth homes households important increased independent industry interest involved known leading less listening major media managers million offered operations organization owners ownership particularly performance period personnel planning popular positions production profit promotion radio stations range ratings receivers recent record represent requires revenue salaries share shows situation comedies sources subscriber success syndication telecommunications telephone television stations tests tions Today trends typically United viewing women York