Telecommunications Management: Broadcasting/cable and the New Technologies

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McGraw-Hill, 1995 - Broadcasting - 431 pages
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.

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Contents

CORE CONCEPTS
1
Theories of Telecommunications Management
21
HOW DO MEDIA MANAGERS MANAGE? THEORIES X Y AND Z
32
Copyright

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