Telecommunications Management: Broadcasting/cable and the New Technologies
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
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Theories of Telecommunications Management
Telecommunications Industry Structure
14 other sections not shown
A.C. Nielsen addition advertising analysis Arbitron assets audience research broadcast stations Broadcasting and Cable cable operators cable service cable systems cable television Cablevision cash flow channels Chapter commercial competition corporate costs Cox Enterprises disc jockeys electronic media employees entertainment equipment ESPN evaluation example executives expenses facilities Figure format franchise groups households increased independent stations industry investment listeners LPTV major media businesses media companies media firms media managers million MSOs N/A N/A N/A Nielsen NM NM owners ownership pay-per-view performance personnel popular production program director program manager promotion radio and television radio stations ratings RBOCs recent revenue salaries sales manager satellite schedule situation comedies sources spot stations and cable subscriber syndication telecommunications management telephone television stations tions Today trends TV stations typically Viacom viewers