Art Marketing 101: A Handbook for the Fine Artist
An accessible, practical guide providing coverage of a myriad of subjects useful to artists who would like to sell their work. Topics include business basics, number crunching, legal protection, pricing, shipping and displaying, creating and planning an exhibit, presentation finesse, marketing plans
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ACTION PLAN advertising agreement art organizations artist artist's proofs ArtNetwork arts council artwork artworld professionals brochure business cards buyers calendar career collectors color commission competition Constance Smith consultants cost crate create customers Directory editor envelope exhibit Federal Duck Stamp four-color frame gallery owner goals grant greeting card hang interior designers Iris printer Iris prints keep labels laser printer letterhead Lewis Carroll licensing limited edition logo look magazine mailing list MEETING THE PRESS museum Nevada City newsletter open studio original outdoor shows package painting paper person Photo CD photocopy photographer piece postcard press release printer promotion publisher purchased receive RECOMMENDED READING reps resume retail Rolodex royalty sell slide registries sold someone specific sure trade shows wiit writing