Media Virus!: Hidden Agendas in Popular Culture

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Random House Publishing Group, Dec 1, 2010 - Social Science - 368 pages
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The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.


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MEDIA VIRUS!: Hidden Agendas in Popular Culture

User Review  - Jane Doe - Kirkus

An inspired look at how ideas are disseminated by the media and at how new concepts can be injected into the mainstream, altering views about critical social issues. The ``datasphere,'' says culture ... Read full review

Media virus!: hidden agendas in popular culture

User Review  - Not Available - Book Verdict

In our "datasphere" world, we are exposed to information about events like the O.J. Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet. This media ... Read full review

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About the author (2010)

Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.

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