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advertising Art Marketing artist ArtNetwork arts council artwork artworld professionals brochure business cards business name buyers career CD-ROM collectors color commission competition Constance Smith consultants cost crate create creative customers direct mail Directory envelope exhibit expensive Federal Express four-color frame gallery owner goals greeting card hang idea interior designer invitations Iris printer keep labels laser printer letterhead Lewis Carroll logo look magazine mailing list MEETING THE PRESS months prior museum newsletter open studio organization outdoor shows package painting paper person Photo CD photographer piece postcard press release printer publicity publisher purchased receive RECOMMENDED READING resume Rolodex sell sheet slide registries sold someone specific sure tape telephone number TIPS trade shows trademark writing Yellow Pages