Global e-commerce: Impacts of National Environment and Policy

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Kenneth L. Kraemer, Jason Dedrick, Nigel P. Melville, Kevin Zhu
Cambridge University Press, Aug 17, 2006 - Business & Economics
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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.
 

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Contents

adaptive
62
Internet total
72
60
75
3
108
of ecommerce technologies
141
Total
156
Global
157
accompanied by bad debt losses and failure of customer trust
166
barriers to ecommerce
209
Lenovo and Huawei have developed successful ebusiness strategies
244
of the Internet and ecommerce
247
CRITO GEC Survey 2002
258
ecommerce shaped by
278
9
306
e 10015000
328
Other companies are undertaking similar initiatives Cemex
337

diversity in ecommerce
173
Business
177
such as Toyota Motor or Hitachi Ltd and three or
180
Process of EC Diffusion
358
from ecommerce use to impacts
361
382
382

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