Strategic Planning for Public Relations

Front Cover
Taylor & Francis, Sep 15, 2004 - Business & Economics - 408 pages
0 Reviews
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
Phase One FORMATIVE RESEARCH
15
Phase Two STRATEGY
67
Phase Three TACTICS
155
Phase Four EVALUATIVE RESEARCH
235
Appendix A Applied Research Techniques
259
Appendix B Ethical Standards
302
Appendix C Sample Campaigns
316
Glossary
337
Citations and Recommended Readings
352
Index
361
Copyright

Other editions - View all

Common terms and phrases

About the author (2004)

Ronald D. Smith is an attorney in Larned, Kansas.

Bibliographic information